Document of improving an E-commerce strategy for Foodloversbritain website
journal of kerbala university,
2005, Volume 1, Issue 0, Pages 218-232
AbstractWith the massive success of commerce with the internet which refers to buying and selling of products or services through the net and other computer networks are all described as Electronic Commerce. In our research we choose the website foodloversbritain Company which has a strong website and excellent reputation in UK. This website introduces anything and everything relating to food experience through other websites which connect with it. But in spite of having a website, it doesn’t have any on-line selling service just limited on Business to Consumer(B2C). This document proposes a strategy to improve and develop existing website to provide the new service Business to Business (B2B) through using theories and cost estimates for changing the current technology. All these techniques should be based on deliberated plan according to strategy of ecommerce.
That requires to re-management of this site through re-design the web and using new techniques like: creative, technical integration, graphical design, budgeting, testing and promoting. However we can apply this document on any website in Iraq which has no online retail selling through re-management of its strategy to make it treats with this service. This will ensure a good revenues to the company.
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